Direction of SEO in 2013 : Can You Get Higher Rank?

Direction of SEO in 2013 : Can You Get Higher Rank?

It has been reported that in a typical year Google makes as many as 500 minor adjustments to its search engine algorithms.

In 2012 major changes that had huge impact on rankings were seen with the Panda and Penguin updates. Looking ahead to 2013 there are some areas expected to draw greater attention as well.

Some Key Items to Watch and Prepare For!

Though nobody can accurately predict all of the changes that may come about in 2013 there are some prevailing expectations and areas of interest. If you keep some of these in mind as you prepare your strategy for maintaining or attaining high rankings in searches you can be prepared to take advantage of changes as opposed to being negatively impacted by them.

Author Rank 

It is widely expected for Author Rank to assume an ever increasing importance in search rankings.

In simplest term, Google has been and will continue to monitor authors of content all over the web. Based on the reputation of that author (as determined by the strength of sites they have content on and feedback from social media as measured by sharing, tweets, etc.) a ranking will be assigned to them.

A high ranking may well be used to increase the rankings of sites that publish content by that author.
Conversely, have a lot of content from very low ranked authors could have a negative impact on the sites ranking.

As a blogger, your ranking will be determined by the reputation you already have.

Google may use the author rank it has assigned to you based on the content you have already written in the past for your own blog. Based on the way it determines your authority or expertise in given areas or your particular niche your Author rank is very or very low your ranking may well change to reflect that.

If as an author you have attained a good reputation your blog and the content on your blog will reflect that with higher rankings.

To further push this process everything you publish likely will be automatically linked to your Google+ profile. The bottom line is your reputation and the reputation of contributors to your blog will be given considerable weight in determining the search ranking of your site.

Mobile Friendly is a Must

Over 1/3 of internet traffic is estimated to be from mobile devices like smartphones and tablets. Websites that do not fully support mobile browsers or that are deemed not ‘mobile friendly (non-standard pixel widths as an example) will be hurt in rankings.

In addition, if a search originates from a mobile device it will not appear at all in the search results. A key strategy for on-page SEO will be to ensure your website is mobile compatible. Create Mobile Version Of Website With GinWiz

An Even Greater Role for Social Media

Social media will continue to grow in importance. If you have a website or blog and have not yet fully integrated the major social media outlets such as Facebook, Google+, Twitter, etc. then it is time to do so.

More importantly, simply having the logo will not be considered to be integrated- you will need to begin to actively use these outlets to achieve or maintain higher rankings.  If your content and website is popular on social media your rankings will improve. The measure for that popularity will be shares, tweets, +1 , etc. The concept is if people can find it on social media outlets and are looking for it there then the search engines want to make certain it is just as easy to find by people doing related searches.

Co-Citation is Widely Expected to be a Consideration

Co-Citation is a relatively new term in reference to Search Engine Optimization and search rankings. In the past in order to get credited or gain authority and rankings it was required to have a link posted to your website from other websites.

It was by counting these links and the assigned value of the site they came from that a ranking could be determined. This may be changing.

The downside of using only the backlink method of determining influence is that often you do not actually get a link even when something is attributed to you. The example used in a SEOMoz video conference was:

Many sites talk about ‘cell phone ratings’ and ‘Consumer reports’ in the same breath but don’t actually link to ConsumerReport.org.

But Google (getting smarter all the time) is able to figure out that 1) the phrases ‘cell phone rating’ and ‘consumer reports’ often appear close together, and 2) Consumer Reports as a ‘branded phrase’ is highly relevant to Consumerreports.org.

Therefore on a search for ‘cell phone ratings,’ ConsumerReports.org has a high probability of showing up.

As the search engine algorithms get ‘smarter’ they will continue to use and improve on these concepts to make search results more relevant and less likely to be manipulated artificially. In 2013 expect this to be a prevailing theme.

What do you think? Is it hard to get higher ranking in search engine? What will be direction of SEO in 2013? Share with us

An Article by Ammar Ali

Are Your SEO Methods Spammy?

Optimizing your blog for SEO has never been any easier. On the other hand, getting the desired results has never been any harder. The competition is incredibly tough these days and Google, whose trends everyone needs to follow, is quite harsh when it comes to punishing those who are trying to abuse its ranking system.

So what are some of the spammy methods that are likely to be punished by Google and other search engines?

In this article, we are going to look Are Your SEO Methods Spammy?

Are Your SEO Methods Spammy?

Keyword Stuffing

Keyword stuffing is one of those things that Google have been warning about for quite some time already – and, as many webmasters and bloggers have already found out, the search engine can indeed punish you very harshly for that tactic. Keyword stuffing is the practice of trying to place as many keywords as humanly possible on a page, no matter whether it makes sense to do so or not.
It goes without saying that overdoing it when it comes to keywords does not bring anything to the readers and visitors of the website – so why should it count for anything in terms of search engine rankings?

5 Best SEO Tips To Use The Keywords Effectively

Avoiding Anchor Texts Over-Optimization

Knowing how to link webpages through the right anchor texts can be very beneficial to the search engine ranking of any given webpage. The thing is, it is not that great to over-optimize things by trying to manufacture keywords and anchor texts that just are not relevant to what the webpage is about.

Think about it as an exercise. If someone had to connect your webpage with a list of anchor texts, what words would he or she choose? It is easy and simply – just don’t forget to go through with those words. The key rule one has to follow here is staying as relevant as possible. Irrelevant keywords and anchor texts simply are not going to get you anywhere.

Duplicate Content

Just a few years ago, copying content and having poorly-written texts on webpages was quite okay. In fact, many webmasters were more than happy with hiring poor copywriters or even with just duplicating content without any shame or regrets. However, those days are gone. These days, trying the very same strategies can lead to a very quick fall of rankings when it comes to search engines.
In all honesty, Google has really stepped upped its efforts in this particular department. Fortunately, it is quite easy to avoid getting punished by Google – all one needs to keep in mind is that quality is worth more than quantity. Hiring good writers is one of the best and most obvious solutions.

Bad Linking Practices

And, finally, let’s also talk about what simply does not work in the world of linking practices. One thing that can really hurt the search engine rankings is the participation in various link schemes. Yes, that’s right – the practice that was considered to be okay a few years ago is not that great anymore. And it is not only about excessive link exchanging – far from it. It is also about trying to create multiple webpages in order to cross-link between them, linking to unrelated and irrelevant sites, and trying to gain additional links in the form of comments with optimized links.
It is also not a good idea to think that you can get anything from the so-called cloaking practice. What you are showing to the users should be exactly what you are showing to the search engine crawlers. So no, trying to show HTML code to the crawler instead of the animation that visitors get to see is not going to get you anywhere either.

Summing Up

At the end of the day, it is clear that it is getting harder and harder to trick Google into thinking that you have a better site than you really do. The best strategy to get a high search engine ranking is to simply focus on the over all quality of the website. Using clean and simple SEO strategies is still a great way to improve search engine rankings, but it is much better to invest one’s time into making your blog better than into trying one’s luck with shady methods.

An Article by Kostas Chiotis